JRM 327 Reflection

Screen Shot 2017-04-26 at 9.16.09 PMTo be honest, when I entered my first ever #JMCawesome class this semester, I was not sure what to expect. The class title of “Social Media” seemed a little broad to me, but it was definitely a topic I had interest in learning more about.

Today, I have no regrets about enrolling in JRM 327. Social media is such an important part of our culture, and having the opportunity to get a broad overview of how it works was truly a pleasure. I went into this class with a conception that social media was a powerful tool that was often misused. After taking this class, I feel like I now have a better idea of how to use social media in an appropriate and beneficial way, whether I’m running accounts for a company or building my own personal brand.

I think one of the most useful parts of this class was our unit on LinkedIn. In the Heider College of Business, they preach how having a professional LinkedIn page can give you an advantage in the business world. Going into this unit I thought that I was an expert in LinkedIn. However, I quickly found there were many ways to make my profile more professional and engaging. Additionally, I was amazed to see how many of my classmates had never even been on LinkedIn before. I would definitely recommend keeping that part of the class as an introduction to a social media platform that is important for career building.

Creighton NCAA Tournament #1Another part of the class I thoroughly enjoyed was using Canva. I have always had an interest in graphic design but never really took the initiative to try it out. Also, I have always thought that using visual assets on social media was a very appealing way of posting. I never thought it would be so easy to create content like this, which is why I loved getting creative with Canva. To have the experience to have a (very brief) introduction to graphic design and get practice with a new tool was great.

Even as a business student, I feel the media skills I learned in this class will pay dividends for me in the future. In fact, multiple employers I have interviewed with have been impressed that I have taken a full course devoted to developing social media skills. Overall, this has been a very worthwhile class experience that I would recommend to others.

Cole Brown: social media guru…

…well, not quite. Not yet, at least.

Although I wouldn’t self proclaim myself as a guru, social media has played an essential role in my life for the past half-decade or so. While I have used Facebook, Twitter and Instagram all regularly, I have recently developed a fancy for LinkedIn as I continued to develop my professional career. These are my primary social media followings.

Facebook is my method of letting acquaintances, friends and family keep track of me, as I post important things that I feel are worth sharing with them. When I first started using social media, Facebook was my most frequently used outlet. But as the years have passed, I have found myself using Facebook much more sparingly.

Twitter—which is hands down my favorite and most frequently used social media outlet—is where I keep up with news, friends and sports. I have two primary twitter accounts: one that I use to follow exclusively sports writers, figures and websites, and a second account I use to follow friends and other news sites. Initially I used Twitter to tweet out sports opinions and to post links to articles that I wrote. Now, I’m more of a passive tweeter, as I primarily use Twitter as a place to find interesting articles and different opinions of the people I follow.

My use of Instagram is more private, as I infrequently post photos of myself with family/friends or at events.

Finally, I use my LinkedIn to try to develop connections with friends and colleagues in hopes of creating potential career opportunities both now and down the line.

The primary thing I like about social media is the feeling of connectedness. Social media is my way of staying in the loop with things happening, both in my own personal world and the greater world around me.

Furthermore, social media has granted me opportunities I would not have had otherwise. For example, my social presence on what is commonly referred to as “basketball twitter” landed me two writing gigs on reputable sites — Madtown Badgers and Behind the Buck Pass — during my early high school years.

I think the most challenging thing about social media is the search to find quality. There is an incredible amount of garbage on the internet, and it’s easy to get caught up in it if you’re not careful. Whether it’s “fake news”, click-bait, or just a “hot take” from a sports personality I follow, I am constantly using methods to weed out any of the garbage on my feeds in hopes of providing myself with the best social media experience possible.

I am hoping that JRM 327 will give me an enhanced understanding of social media and its purpose, functions and power. I am very interested in learning more about content marketing, as I feel it will give me a leg up in future career endeavors. I could not be more excited to begin this class and explore the world of social media.