Ever since the beginning of social media, adorable animals have been a mainstay in just about everyone’s newsfeeds. Everyone loves to see an adorable dog, cat or bunny video in their feed, especially in the midst of depressing political posts and useless articles posted by your grandma.
Creighton grad Elizabeth Hilpipre is in charge of the social media content at the Nebraska Humane Society located in Omaha. Hilpipre’s social media goals aim to take the adorable animal phenomenon of social media a step further–encouraging people to actually come out to the humane society and adopt their animals. Here, I aim to take a closer look at the Humane Society’s social media accounts to see what strategies they use.
Their Twitter account (which is verified…impressive) has 18,000 followers and great engagement on their posts. Their tweets do an effective job of getting the word out about different promotions or fundraisers they are doing. Their main tactic for raising awareness is by using pictures of their animals to promote their events or fundraising goals. They also occasionally feature their animals (Like Linguine, pictured to the left) in order to encourage adoptions. By using their adoptable animals in posts (which they do frequently across all of their active social media accounts), they not only tug at the heart-strings of their followers, but also reminds them of their overall mission: to get as many animals adopted as they possibly can.
The Humane Society’s Instagram account uses the same type of strategy. They often post solo shots of animals in their shelter, encouraging their followers to help find that animal a home. For example, their most recent post was a picture of one of their cats that said, “Moses has been looking for a home since early March. He has a little cattitude but we still love him.” These posts are effective ways to spread the word out (with a visual aid) to those who may be interested in adopting from their shelter.
Their Facebook account is perhaps their most effective social media platform. They have a whopping 130,000 likes. Their profile contains relevant and easy-to-access information about their shelter, including location, website, phone number, email, etc.
One of the most effective ways they use their Facebook account to raise awareness is by using the Events feature. One of their recent events was a Kitten Shower, which encouraged donations in anticipation of their incoming kitten litters. In the events description, they simply laid out their goals for the fundraiser, told people how they could get involve, and encouraged people to share the event with their friends. The result? Almost 700 people listed they were interested and almost 300 people went. That is exactly how to use Facebook’s features to get engagement and build your brand.
Overall, I think Hilpipre’s work with the Nebraska Humane Society’s social media pages is a great example of how the power of social media can help you accomplish your organizational goals. Hilpipre uses the Nebraska Human Society accounts to spread the news about the shelter’s events and brings attention to the sheltered animals, which I presume has greatly increased involvement in fundraisers and adoption rates.