To be honest, when I entered my first ever #JMCawesome class this semester, I was not sure what to expect. The class title of “Social Media” seemed a little broad to me, but it was definitely a topic I had interest in learning more about.
Today, I have no regrets about enrolling in JRM 327. Social media is such an important part of our culture, and having the opportunity to get a broad overview of how it works was truly a pleasure. I went into this class with a conception that social media was a powerful tool that was often misused. After taking this class, I feel like I now have a better idea of how to use social media in an appropriate and beneficial way, whether I’m running accounts for a company or building my own personal brand.
I think one of the most useful parts of this class was our unit on LinkedIn. In the Heider College of Business, they preach how having a professional LinkedIn page can give you an advantage in the business world. Going into this unit I thought that I was an expert in LinkedIn. However, I quickly found there were many ways to make my profile more professional and engaging. Additionally, I was amazed to see how many of my classmates had never even been on LinkedIn before. I would definitely recommend keeping that part of the class as an introduction to a social media platform that is important for career building.
Another part of the class I thoroughly enjoyed was using Canva. I have always had an interest in graphic design but never really took the initiative to try it out. Also, I have always thought that using visual assets on social media was a very appealing way of posting. I never thought it would be so easy to create content like this, which is why I loved getting creative with Canva. To have the experience to have a (very brief) introduction to graphic design and get practice with a new tool was great.
Even as a business student, I feel the media skills I learned in this class will pay dividends for me in the future. In fact, multiple employers I have interviewed with have been impressed that I have taken a full course devoted to developing social media skills. Overall, this has been a very worthwhile class experience that I would recommend to others.